Biography
David Gauntlett studies creativity, digital cultures and maker pedagogies as well as classical audience theory. Arnold published his widely cited chapter "On the continuing problems of media effects research" (first circulated as "Ten Things Wrong with the 'Effects Model'") in Approaches to Audiences (1998), edited by Dickinson, Harindranath and Linné; the piece remains a standard undergraduate critique of hypodermic-media assumptions and is linked from numerous encyclopaedia entries on media influence. Later monographs on making, identity and social media appeared with Polity and Oxford University Press after the Arnold chapter established his voice in British cultural studies.
Published writings & editorial work
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Other credits in this catalogue
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- Approaches to Audiences: A Reader
First published 1998 · Edward Arnold
Contributor — 'On the continuing problems of media effects research'
A teaching anthology of audience-research theory and method, bringing together foundational essays and contemporary critiques of how media audiences have been studied. Includes David Gauntlett's widely-cited chapter 'On the continuing problems of media effects research' — a st…